mindscale/synthotype Run a decision
Mindscale presents01 / Synthetic world

A synthetic world of people

Simulate the people before you spend the budget.

SynthoType gives teams a living population to rehearse with — for market research, product refinement, media, go-to-market, and the next generation of agentic engineering.

Enter the world Bring an expensive question
Scroll to move through the populationsyntotype / 001
02 / The premise

The world is the test environment.

The average response is where useful tension goes to disappear.

A synthetic world keeps the outliers, the objections, the context, and the quiet reasons someone might change their mind. It turns “what do people think?” into a set of decisions you can inspect.

03 / The world

Not a persona deck

A population with memory, context, and a point of view.

Each synthetic persona carries more than a demographic label. Give the world a brief, a product, a message, or a moment — then watch different cohorts interpret the same move through different constraints and priorities.

Research becomes a rehearsal: observe the distribution, follow the disagreement, and decide where real customer validation matters most.

memorywhat came before
contextwhat is true now
dissentwhat will not average out
population / live viewlistening
value seekerspower userscategory newcomersskeptics
04 / The tests

One brief. Many possible responses.

See where the world leans — and where it pushes back.

Run the same decision through named cohorts. SynthoType makes the shape of the response visible, so a “yes” can be separated from a “yes, if…” and a “not for me.”

synthetic demo / illustrative

Message resonance across cohorts

Illustrative cohort response chart. Values are synthetic examples, not market claims.

Illustrative synthetic output. Calibrate against real-world evidence before making a high-consequence decision.

05 / The rehearsal

One world, many expensive questions.

Give every move a rehearsal.

Use the same synthetic population to pressure-test what changes the outcome: the offer, the experience, the message, the channel, or the next line of code.

01

Find the objection before the launch deck does.

Segment by situation, not just age or title. Ask how value changes when the budget is tight, the team is busy, or the category is unfamiliar.

outputobjection map + cohort tension
06 / The loop

Synthetic personas for agentic engineering

Give every asset a swarm review.

An agent can make the first pass. A synthetic population can make the pass more opinionated. The loop keeps refining until the work meets a named bar — then a human decides what ships.

  1. 01briefasset + audience + constraint
  2. 02swarm reviewmany contexts, one artifact
  3. 03rubricclarity · trust · usefulness
  4. 04refinecritique back to the agent
  5. 05human handoffthreshold met / judgment retained
the asset can be

landing pageonboarding flowad conceptpricing pagefeature specgenerated code

for (round of loop) {
  const responses = swarm.review(asset, {
    rubric: ["clear", "credible", "useful"],
    context: cohort.context
  });
  asset = agent.refine(asset, responses.critique);
  if (responses.score >= threshold) break;
}
07 / The boundary

Synthetic is not the same as real.

The point is not to replace customers. It is to arrive better prepared.

SynthoType is directional evidence — a fast way to expose assumptions, compare paths, and focus the questions worth validating with real people.

A synthetic world can inherit bias, over-simplify context, or sound more certain than it should. That is why every run keeps its assumptions visible, shows disagreement, and stops at a declared threshold.

01calibrate inputs02show the distribution03validate the stakes
08 / Begin here

Start with an expensive question.

What would you test if the world was already waiting?

Tell us the move you are considering. We will map the first rehearsal around the decision, the audience, and the evidence you already trust.